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December 8, 2021

Public Diplomacy Annual Program Statement




This is an Annual Program Statement outlining our funding priorities, the strategic themes we focus on, and the procedures for submitting requests for funding. Submitted applications will be considered on a rolling basis.
This document contains both general priorities for Germany-wide and Berlin/Brandenburg area projects as well as regional priorities from each of our five consulates. If your organization is considering an application for a regionally focused project, please consult the specific Consulate’s priority program areas in this Annual Program Statement.

General Information and Germany-Wide Priorities

Public Diplomacy Berlin invites proposals for programs that promote bilateral cooperation and highlight shared values. All programs must include an American perspective, societal or cultural element, and/or connection with American experts, organizations, or institutions in a specific field that will promote increased understanding of U.S. policy and viewpoints of American citizens. Additionally, programs must include public outreach components, such as livestreaming, traditional media, digital outreach, or events open to the general public.

Examples of Public Diplomacy Grant programs include, but are not limited to:

  • Professional and academic lectures, workshops, and seminars; professional and academic exchange programs
  • Programs that enable American and German citizens to exchange ideas, knowledge, and experience in an impactful way
  • Artistic and cultural workshops, joint performances, and exhibitions

General Priorities:

  • Projects that enhance our resiliency when faced with disinformation and regional destabilization;
  • Projects that support, promote, and defend democratic principles and institutions, and that draw attention to challenges from undemocratic actors;
  • Projects that build climate awareness and mobilize climate action;
  • Projects that promote climate-smart innovations and energy transformation technologies, policies, and infrastructure to support green growth and transatlantic security;
  • Projects that support entrepreneurship and economic prosperity, transatlantic innovation, and the digital economy;
  • Projects that foster proactive approaches to countering racially and ethnically motivated discrimination and terrorism, anti-Semitism, anti-Muslim prejudice, homophobia, and forms of right-wing extremism that threaten both our shared values and political stability, including, but not limited to:
    – Civic education programs, particularly those promoting democratic institutions and values or focusing on media literacy and disinformation
  • Projects that promote educational, cultural, and civic exchanges and enhance understanding of our shared values, traditions, and history, or promote transatlantic institutional and/or community linkages, in particular
    – Providing support for exchanges opportunities for vocational students, first-generation Germans, and underserved youth populations to promote the U.S-German relationship.
    – Creating long-term relationships with U.S. and German educational institutions in the fields of business, environment, economics, international relations, science, and technology.
    – engaging youth on the topics of democracy, diversity, and environmental protection, to facilitate new 21st century transatlantic connections shaped by future decision-makers.
  • Projects that develop STE(A)M, soft skills, and media literacy programs focusing on youth audiences, minority communities, underserved populations, and first-generation Germans;
  • Programming to support alumni of U.S. government exchange programs.

Participants and Audiences:

  • Youth and underserved communities;
  • immigrant populations;
  • Civil society and non-government organizations;
  • Academic and cultural institutions;
  • Entrepreneurs;

Diversity and Inclusion Guidelines:
Programs, speakers, and participants should be representative of the diversity of political, social, and cultural life in the United States and abroad. ‘Diversity’ should be interpreted in the broadest sense and encompass differences including race, color, national origin, sex, age, religion, geographic location, socio-economic status, disability, sexual orientation, or gender identity. Proposals should demonstrate how diversity will enhance the program’s goals and objectives.

Federal Award Information

Length of performance period Up to 12 months
Number of awards anticipated N/A
Award amounts Up to $15,000
Total available funding N/A
Type of funding FY 2022 Smith-Mundt PD Funds
Anticipated program start date 2022
Funding Opportunity Title Annual Program Statement
Funding Opportunity Number: BER-APS-FY22-001
Catalog of Federal Domestic Assistance Number: 19.040
CFDA Title: Public Diplomacy Programs
Program: N/A
Announcement Type: Annual Program Statement
Announcement Date: 12/03/2021

Deadline for Submission of Proposals: Proposals will be considered on a rolling basis until March 20, 2022


This notice is subject to availability of funding.

Eligibility Information:

  • Social welfare projects, charitable or development activities; fund-raising campaigns
  • Any activities that appear partisan or that support individual or party electoral campaigns;
  • Lobbying for specific legislation or programs;
  • Construction programs;
  • Scientific or medical research and -studies;
  • Programs intended primarily for the growth or institutional development of the organization; or
  • Programs that duplicate existing programs;
  • Paying to complete activities begun with other funds (however, new activities that build from lessons learned as the result of an earlier project are acceptable);
  • One-time events, such as stand-alone conferences and one-off round tables (however, a series of workshops within a larger programmatic concept is acceptable);

Eligible Applicants

The Public Diplomacy Section considers applications from the United States and the EU, including:

  • Registered not-for-profit organizations, including think tanks and civil society/non-governmental organizations;
  • Individuals;
  • Non-profit or governmental educational institutions;
  • Governmental institutions

Non-German organizations must partner with a German organization or present compelling evidence of the capacity to implement programs in Germany.

Other Eligibility Requirements

In order to be eligible to receive an award, all organizations must have a unique entity identifier (Data Universal Numbering System/DUNS number from Dun & Bradstreet), as well as a valid registration on www.SAM.gov

For application information, please refer to the full announcement here