Ambassador John B. Emerson hosted a barbecue on the topic of “How the U.S. Ambassador serves his beef” at the U.S. Embassy in Berlin on June 5. Leading German beef distributors, restaurateurs, and press sampled some of the best beef produced in the United States, learned more about its production, and discussed opportunities for the U.S. beef industry to increase market share in Europe against the background of negotiations over the Transatlantic Trade and Investment Partnership (TTIP). The event was organized by the U.S. Department of Agriculture (USDA), the U.S. Meat Export Federation, and Albersfood, an importer of U.S. beef to Germany.
Ambassador Emerson highlighted the importance to the U.S. beef industry of the German market, which is currently the biggest in Europe and valued at over $70 million. The event featured Terry Vinton, a 5th-generation rancher from the U.S. State of Nebraska, whose family ranch is over 20,000 hectares and supports 2,300 head of cattle under USDA’s Non-Hormone Treated Cattle Program; Monty Brown, represented the U.S. Meat Export Federation, explained the different stages of beef production; Greg Ibach, Director of the Nebraska Department of Agriculture, highlighted the importance of beef production for the state of Nebraska and spoke about U.S. agriculture’s broader contributions to global food security. Frank Albers, managing director of the family-owned company Albersfood, spoke about the history of the company and its role as a leading importer of U.S. beef. The grand final of this “Ranch to Fork” barbecue was a cooking demonstration and tasting of flank, tenderloin and rib eye steaks under the expert supervision of Ned Karamujic, the chef of the Grill Royal, a leading steak restaurant in Berlin.